The Authentic Brands Company is a South African business built on the belief that real products, made locally and properly, matter. Since 2017, we’ve developed and marketed our own in-house brands across footwear, apparel, accessories, and leather care, all designed and manufactured right here in South Africa.
In a world of fast fashion and fleeting trends, we choose a slower, more thoughtful path: one rooted in craftsmanship, community, and attention to detail. Every product we create is a reflection of the care, skill, and time it takes to make something truly worthwhile, something we’re really proud to put our name on. We’re more than just an agent for premium brands. We value the relationships we build; with our suppliers, our partners, and our customers. That human connection is at the heart of everything we do.