With more than 30 years experience servicing the footwear and apparel industry with some of the top brands in the industry, we have seen the world of fashion change form many times over. The evolutionary process of traditional manufacturing processes, to mass production and fast consumerism, The Authentic Brands Company is a South African business built on the belief that real products, made locally and properly, matter. Since 2017, we’ve developed and marketed our own in-house brands across footwear, apparel, accessories, and leather care, all designed and manufactured right here in South Africa.

In a world of fast fashion and fleeting trends, we choose a slower, more thoughtful path: one rooted in craftsmanship, community, and attention to detail. Every product we create is a reflection of the care, skill, and time it takes to make something truly worthwhile, something we’re really proud to put our name on. We’re more than just an agent for premium brands. We value the relationships we build; with our suppliers, our partners, and our customers. That human connection is at the heart of everything we do.

OUR SHOWROOM

Our Showroom in Sunninghill, Johannesburg are in a safe and accessible office park. We deliberately chose the area for its proximity to 2 highways, taking into consideration that many of our customers visit us from out of town, and don’t enjoy the Jhb traffic. By providing them with a safe and quiet environment, they are more easily able to focus on their buying and then “get out of town”.

If you would like to come through to our showroom and view our full range, please send us a message and one of our agents will be in touch with you!