Privacy Policy
Last Updated: 23 July 2025
The Authentic Brands Co. (Pty) Ltd (“we”, “our”, “us”) respects your privacy and is committed to protecting the personal information you share with us. This policy outlines how we collect, use, store, and protect your information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA).
1. What This Policy Covers
This policy applies to all visitors to our website (www.theauthenticbrandsco.co.za), customers, suppliers, and any other individuals whose personal information we may process in the course of our business
2. Information We Collect
We may collect and process the following types of personal information:
- Full name
- Email address
- Phone number
- Delivery address (where applicable)
- Communication preferences
- Website usage data (via cookies and analytics tools)
- Any information submitted via contact forms or newsletter signups
3. How We Collect Your Information
Your information is collected through:
- Our website contact forms or email signups
- Direct correspondence with you (email, phone, or social media)
- Use of cookies and third-party analytics tools (e.g., Google Analytics, Klaviyo)
4. Why We Collect Your Information
We use your personal information to:
- Respond to enquiries or feedback
- Process orders and manage communications
- Send you newsletters, promotions, or product updates (with your consent)
- Analyse website performance and improve user experience
- Comply with legal and regulatory obligations
5. Consent and Legal Basis
By using our website and providing your personal information, you consent to us processing your data for the purposes outlined above. You have the right to withdraw your consent at any time.
6. Data Security and Retention
We take appropriate and reasonable technical and organisational measures to protect your data from loss, misuse, or unauthorised access. Personal information is only retained for as long as necessary to fulfill the purpose for which it was collected or as required by law.
7. Sharing Your Information
We will never sell your personal information. Your data may be shared with:
- Trusted third-party service providers (e.g., email platforms, delivery companies)
- Regulatory or legal authorities, where required
- Analytics and tracking services, with anonymisation where applicable
All third-party service providers are required to keep your information confidential and use it only for the purpose of service delivery.
8. Your Rights Under POPIA
You have the right to:
- Access the personal information we hold about you
- Request correction or deletion of your data
- Object to the processing of your data
- Lodge a complaint with the Information Regulator (South Africa)
To exercise any of these rights, please contact us at the details below.
9. Use of Cookies
Our website uses cookies to improve your browsing experience and analyse website traffic. You can choose to accept or reject cookies via your browser settings.
10. Contact Us
If you have questions about this policy or wish to exercise your rights, please contact:
The Authentic Brands Co. (Pty) Ltd
Phone: +2711 305 1655
Information Officer: please direct your enquiries to [email protected] or [email protected]
11. Changes to This Policy
We may update this policy occasionally. Please check this page for the latest version. Your continued use of the site after updates means you accept the revised policy.